Our Story

Hi, I’m Eph — and this is my husband, Wade.

I am the business owner behind Wearable Wit US, an embroidery apparel brand that I started about a year ago.

The business actually began when my husband asked me to create a logo for his golf coaching brand, using our husky as the mascot. We put that design on a hat through a print partner, and after selling about ten of them, I realized there might be an opportunity to sell my designs.

Designing for embroidery turned out to be very different from designing printed shirts. I initially felt discouraged and shifted toward print designs, but somehow found my way back to embroidery — and that’s where everything started to click.

For several months, I didn’t see any traction. Then around early 2025, my shop began gaining steady momentum. Looking back, this “luck” wasn’t just luck — I had developed a strong ability to read the market and create items that customers were already looking for.

I even tried sharing what I was learning with friends and teaching them, but I realized not everyone was as interested or as invested. That’s when it hit me — maybe what I was building wasn’t ordinary to me because it was something I was truly passionate about.

As the business grew, I was comfortable operating fully online through a print partner. I didn’t have to manage inventory or production, and it allowed me to scale while still working my full-time nursing job.

Then Q4 peak season came — and it was a hard lesson.

Working with a print partner during the busiest time of the year exposed operational challenges: quality inconsistencies, off-centered embroidery, and the amount of time I had to spend on customer service as a one-person business was overwhelming. It also significantly ate into my profit margins — dropping them to around 10%.

That season became a turning point for me.

It made me realize that if I wanted to protect quality, customer experience, and profitability, I needed to bring embroidery production in-house.

So I began building spreadsheets, mapping out costs, equipment needs, and scalability. Based on my current pricing structure, producing in-house would increase margins to an estimated 50–60%, even after accounting for materials — excluding overhead like rent and staffing.

Because Q4 required so much of my time operationally, I wasn’t able to release as many new designs going into January and February — typically the slowest retail months. So instead of rushing into a lease late last year, I waited intentionally to evaluate whether sales would remain consistent enough to sustain overhead costs.

Once I saw that stability continue, I began diving deeper — researching embroidery machines, meeting vendors at expos, and learning what it would realistically take to bring production in-house. From there, we started seriously looking for warehouse space.

My long-term goal is to gradually transition from my secured 9–5 nursing career into running Wearable Wit US full-time. I’ve already begun preparing for that shift, including contracting family members to help support operations as we scale.

While Wearable Wit US is the primary business driving this lease, Wade’s golf coaching business will complement the space in the future.

He has built his own clientele over time, with students who believe in his coaching methods. After years of teaching one-on-one — and even welcoming friends and family into a golf studio we built in our garage — he’s reached the point where expanding into a professional training space will allow him to grow his business and serve more clients.

In terms of growth, my current sales are driven entirely through Etsy — which, even without outside marketing, are strong enough to cover projected rent and utilities.

My next phase of expansion is to continue building out my design catalog through market research and customer demand. As I transition from my secured 9–5 job into operating the business full-time, I’ll have the capacity to create more consistently and scale production further.

Once our embroidery production is running as a well-oiled machine, I plan to expand customer acquisition beyond Etsy — particularly through platforms like TikTok Shop.

TikTok Shop operates on much shorter turnaround expectations, which most print partners struggle to meet for embroidery products. By owning our production timeline in-house, we’ll be positioned to meet those demands while maintaining quality and reliability as we grow.

Key growth highlights include:

  • Top 1% Etsy Seller (achieved in under one year of traction)

  • One of the fastest-growing embroidery shops on Etsy

  • 10,000+ sales (as of Feb 2026)

  • Consistent daily sales volume

  • 100% original, in-house designs

  • Strong repeat customer base